Sarah Abbott is a Master of Wine and one of the UK’s leading wine marketers, educators and judges. Founder of marketing agency, Swirl, and of the non-profit Old Vine Conference, Sarah champions and creates markets for new categories in wine. She is a leading specialist in the wines of Georgia, Turkey and Italy, and runs the UK development programs for the National Wine Agency of Georgia, and the Consorzi of Conegliano Valdobbiadene and Soave. She is a committee judge for IWSC, and one of the growing number of industry leaders with a specialist interest in old vines. Known for her rigorous yet accessible style, Sarah’s workshops reward attendees with deep insights, concise and memorable education, and thought-provoking synthesis.