30TH APRIL, 18.00-19.00 (BST)
OLD VINES & NEW TECHNOLOGIES
Join us for the sixth virtual Old Vine Conference Community Workshop. Everyone with an interest in heritage vineyards and old vine wines is invited to attend these virtual workshops which gather our growing global community of like minded old vine supporters to discuss and discover the most topical issues relating to old vines.
Our first Community Workshop of 2024 will centre on how cutting-edge technology is shaping, informing and contributing towards the future of heritage vineyards and old vine conservation. Moderated by co-founder of The Old Vine Conference, Sarah Abbott MW, during this one hour webinar we will hear from two innovators in progressive technology for the wine industry: Shawn DeMartino, CEO & Founder of Sentinel and Dr Marta Juega, Founder of Positive Impact Concept.
What You'll Learn:
How vine-level historical data is informing multi-year vineyard management decisions in old vine vineyards around the world
The Old Vine Conference Community Workshops are designed to give a voice to all old vine stakeholders and we would like to encourage you to come armed with insight you are willing to share and questions you would like to ask. Towards the end of the workshop we will open up the floor for an open discussion and Q&A with those attending live.
* This one hour workshop will take place on zoom, please register to receive the link to join the session *
Co-founder, The Old Vine Conference
Sarah is the director of marketing agency Swirl Wine Group. Her interest in ancient varieties and the origins of wine is long-standing. She works with generic and national wine bodies, advising them on how to communicate their shared identity and increase their collective brand value. Her experience in expanding new markets for emerging wine regions convinced her that Old Vine Wines must be marketed as a form of collective category in order for their value to be realised and for great old vines to become commercially sustainable.
CEO & Founder, Sentinel
After graduating from Harvard with a degree in biology, Shawn pursued his passion for winemaking and viticulture and moved to Napa Valley in 2015. Over the following nine years, Shawn worked in roles spanning winemaking, viticulture and R&D for such esteemed brands as Realm Cellars, Screaming Eagle, Harlan, and Grace Family. Shawn is currently the Director of Grace Family Vineyards, where he pioneered the development and implementation of Sentinel's vine mapping technology.
Founder, Positive Impact Concept
Marta Juega is an accomplished figure in the wine industry, holds a Ph.D. in Wine Science and Chemical Engineering, complemented by an MBA in Sustainability Strategy from Sonoma State University. Leading as Head of Positive Impact at Alliance Wine, she is known for her strategic leadership, she works with key industry players such as Aldi, Waitrose, or Majestic to advance positive change focusing on process, nature, people, growth, and responsible alliances.
The Old Vine Conference is a non-profit organisation whose aim is to safeguard old vines of qualitative, cultural and ecological value, by connecting, educating and inspiring the global wine industry through conferences, workshops, research, partnerships, tastings and field-trips.
www.oldvines.org
Sentinel is the wine industry’s first vine-by-vine vineyard management software. Built to preserve the world’s great vineyards one vine at a time, Sentinel employs cutting-edge geospatial technology, a mobile app, and web platform to capture the life history of a vineyard at the vine level. With centimeter-level precision, Sentinel maps the location of each vine in a vineyard, enabling data collection on any vine-specific parameters including vigor level, disease status, and crop load. Sentinel’s permanent vine record then stores this information for powerful onboard analysis of historical trends via interactive maps, charts, custom reports, and vine-level work orders. With Sentinel, grape growers have an unrivaled partner in the pursuit of preserving vineyard health and longevity.
www.sentineltech.eu
Positive Impact Concept (PI Concept) is a pioneering climate tech company offering innovative solutions for wineries to integrate positive impact practices into their business models. Their flagship product is an online analytics tool specifically tailored for the wine industry, designed to seamlessly incorporate Positive Impact principles. Through a circularity-focused approach, PI Concept provides bespoke, holistic, and data-driven strategies to help wineries develop and enhance their circular economy practices. Their solution empowers wineries to make informed decisions and drive meaningful and sustainable change towards Positive Impact.
