UK Market Briefing: reports from recent Buyers Trip to Georgia
With Sarah Abbott MW and guest speakers from UK trade and media and our recent buyers visit to Georgia.
From 12th – 18th June 2022 we led a trip to Georgia for UK importers, sommeliers, restaurateurs and media professionals.
This session will present the feedback and learnings from the trip, and give producers advice on the most promising opportunities for Georgian wine in terms of positioning, style and narratives.
We will present feedback from the guests who came on the trip, as well as requests from likely importers who did not come on the trip and are looking to source Georgian wine.